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Description:

You’ve seen it discussed everywhere lately – from trusted nightly news programs to your teenage kids and from folks as high up in the food chain as U.S. Government officials. And even with all the coverage, there are still many questions left unanswered. Is it breaking any rules? Can it be trusted? Is it going to make our jobs obsolete? We are talking, of course, about ChatGPT and how AI in digital marketing is seemingly taking over.

Meet the author of this AGC Business Development Best Practices article and learn practical tips and best practices in integrating AI into your digital marketing efforts. Erin McCullough is a Digital Content Coordinator at Atlas Marketing, a digital marketing agency for the construction and manufacturing industries. Erin works to keep her team updated on the latest digital tools and tactics while planning and executing client social, email, and web strategies.